This week, we are proud to present a whole new line of T-shirts created by PLB Designs.
Pier-Luk Bouthillier is the graphic designer from Montreal who built his awesome clothing line around the idea of sustainability. He launched his website in 2009 and has been producing creative T-shirts ever since. We like to think of it as a French- Canadian Sustainable Design Fairytale.
As Pier-Luk puts it, “I’m trying to find ways that the T-shirts can fit in with the environmental messages themselves. I try to create images that people can relate to.”
But the commitment of these shirts to the environment isn’t just theoretical. They are made of 100% organic cotton and use water-based inks.
As with all things designed good, water-based inks mean that the shirts are not only good for the world, but are also better looking. These inks are softer and they flow better as you move in your shirt – there’s no cracking down the line.
When inks are water-based, no plasticizers, no PVC, and no solvents are involved. That means they don’t contain carcinogens and don’t pump chemicals back into the environment.
He also said that he was inspired by the American Apparel philosophy of producing clothing in North America. He sources their shirts, which are made in the USA, and designs and prints his shirts in Canada. These decisions allow him to ensure better working conditions for all the people making PLB clothing. Compared to production abroad, local sourcing also reduces the overall amount of transportation involved in the process.
We love planes, trains, and automobiles as much as the next person, but a carbon footprint is better spent on a visit to a friend than on a cargo load of shirts from across the world.